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Today we are in an era of the Fourth Industrial Revolution (4IR) that reveals a fusion of technology. It’s an age that has been witnessing breakthroughs in the fields of Robotics, Artificial Intelligence, Internet of Things (IoT), Blockchain, Nanotechnology and Fifth Generation Wireless Technologies (5G). We, the marketers are naturally trying to find numerous ways to equip ourselves with the latest digital marketing trends 2019 and strategies so that we can combat the growing competition effortlessly. But in this drastically advancing world, it’s challenging to hone our latent talents and climb the success ladder. So, we must be well aware of how the entire digital world is rapidly changing and how should we match ourselves to this continually evolving scenario in an innovative way.
Why digital marketing is important
Digital marketing is vital for every business. It makes interaction with your targeted audiences easy and ensures result driven communications. Today and in near future internet marketing is assuming control over conventional marketing channels. So, it’s vital that you know the latest developments in the industry and find solutions to cooperate with your targeted audiences.
At this present moment, no one can deny the importance of digital marketing. If we execute our marketing and advertising campaigns effectively, we can serve the needs of any business and increase the demand for our product or service that we offer. If you want to be above your competitors, you need to be active online and find out what’s new and what’s not. Today, the world relies on effective social media activity, creating and streaming video, podcasts, graphical as well as written contents, etc. Remember, to be successful the modern era demands are identifying customer behaviour and devising effective planning based on that.
Below we mention the top digital marketing trends 2019, follow these trends and devise your own marketing strategies:
1. Artificial Intelligence – A Paradigm Shift in Marketing
The advent of Artificial Intelligence will change the entire landscape of digital marketing in 2019. Every action we would take towards promoting our products/services, branding, engaging our followers and customer servicing will all be influenced by AI. The present decade would see an exponential rise in artificial intelligence analyzing consumers’ behavior and their search patterns from their social media platforms. In addition to that AI will offer information and guidance to users by engaging in conversations with them. Businesses adopting AI in 2019 will have an edge over their competitors and will be able to accelerate growth.
Don’t forget to align yourself with chatbots too. AI-based technology has also brought about chatbots or chatterbots- the instant messaging bots that chat in real time day and night with your customers. Chatbots will continue to be an essential part of the digital marketing trends 2019. A Forbes report states Gartner saying that 25% of customer service will use Chatbot technology by 2020. And by 2022 chatbots will help businesses save over $8 billion per annum. There will be an increasing rise in chatbot implementation in the banking, retail, e-commerce and health-care industries. These virtual assistants would be preferred because they offer outstanding customer service and help to meet customers’ expectations.
2. Virtual and Augment Reality – Generate an Immersive Feel
Last few years have seen the introduction of new technologies like augmented reality (AR) and virtual reality (VR). Undoubtedly, the innovation of these advanced technologies has transformed the way digital marketing is done. Needless to say, these new and emerging trends in digital marketing will continue to rock the online marketing scenario in 2019 as well as the years to come. Since the inception of these online marketing trends, several tech-savvy companies have been seen enjoying the benefits of investing in those. In 2019, applying VR and AR technologies can improve brand engagement and will help your consumers make pre-purchase decisions.
Both augment reality and virtual reality technologies add life to your products and services. They offer an immersive experience to your customers and allow them to choose the products from a wide range of options. Both technologies enhance customer journey, however when compared augment reality can provide greater flexibility and reach through integration with mobile apps.
3. Vertical Video – A Modern Way For Advertising
Today when the entire world has shifted its preference from desktop to mobile, it should not come as a surprise for us that the marketing campaigns have also changed drastically. The advertising trends 2019 are mobile ads, like previous years this year also videos would continue to engage and entice target audience vastly. However this year things would be a little different with the introduction of vertical videos. Instagram’s recent introduction of IGTV has a pivotal role to play in this video movement. IGTV is the standalone vertical video application primarily launched for smartphones. This app allows users to upload vertical videos up to 10 minutes in length or up to 60 minutes. IGTV is an excellent place for brands to share their longer content organically.
4. Improved Email Marketing and Marketing Automation
Of all the channels that contribute to future marketing trends, we can’t deny the importance of email marketing. Like previous years this year also email marketing and marketing automation would continue to be the B2B marketing trends 2019 as well as B2C marketing strategies. But it’s predicted that if you don’t find and implement innovative email marketing techniques, you won’t survive in this competitive setup. Most importantly, marketers must adapt to marketing automation that has relevance and interactivity on a smartphone. Even, needless to say, integrating email with content marketing will definitely bring more significant results.
5. Data Privacy – Ensure Your Consumers’ Data Security
With the advent of GDPR (General Data Protection Regulation), protecting consumers’ data will be one of the major concerns of the marketers today. The recent enforcement of this new set of regulations since last year has started to change the face of digital marketing off late. After several serious data breaches over the years finally today it has become crucial to protect consumers’ data. At present, our main focus should be to protect and secure consumers’ data and allow them a greater understanding of how data is collected and then used. Hence, you will need to find other profitable ways to target your digital ads. You will have to rely on behavioural data collection. Now it has become imperative to collect an individual’s consent to gather data and process it further.
6. Creative Content Marketing – Rules Social Media Today
How can we deny the importance of content marketing in the digital marketing landscape? Content marketing will continue to feature at the top amongst all other digital marketing trends 2019. It’s so important because every type and size of business can leverage its power to capture the attention of the target audience. But you need to formulate the right strategy to create an impact on your audience. According to the social media trends 2019, such communication actually acts as the touchpoint of the customer lifecycle.
Consumers demand fresh information every day and social media is the only place that can disseminate new information with an advantageous content marketing strategy and present your consumers with bespoke contents. In 2019 you need to be more specific and strategic. Remember in today’s era you need to fight for consumer attention. It’s high time that you shift your focus from buyer personas to gauge audience intelligence. In 2019, our digital marketing strategies are expected to put a more significant emphasis on audience intelligence and focus on creativity and innovation. Today customers expect something that can add value. So, it’s imperative you need to take calculative creative risks and present them with something they get drawn to.
7. Data-Driven Marketing – A New Age Marketing
Data-driven marketing will help us thrive in business in 2019. By now we know that most of the customers’ actions do not emerge from conscious thoughts, according to several studies, we find that nearly half of the decisions taken by our consumers are the result of their habits. So, if you want to create an impact on your target consumers, you need to research extensively on the search pattern and develop strategies and finally enter into a win-win situation. With the introduction of personalized marketing, you can quickly gather data (like contact information, interests, budget plants, etc) from your visitors. This way you can actually get access to their preferences and eventually address their likes and dislikes. So, today you need to believe in the power of data-driven marketing. Focus on big data analysis which includes predictive analytics and emerges in the market understanding your customer insights.
It’s undeniable that we are heading towards a technologically advanced age. Ours is a period of digital transformation and so to strive in this cut-throat, we need to find out what’s trending and what’s not. We have presented you with a few of the things that would highly influence digital marketing today. Review your digital marketing basics and see in which areas you lack and finally focus on developing those.
When it’s about digital marketing you can get all your problems answered at A1Future.com. We have an expert team who constantly conducts researches and takes care of all your marketing needs and boosts your business to emerge as a visible name in the industry.